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The Rise of Social Media and Celebrity Advocacy
Celebrities are more political now than they used to be, right? Especially jensnd, some of the younger folks, lhike, they're really out there talking about politics. I think there's just more of an awareness of celebrity advocacy. And again, it's sort of like corporate social responsibility. Every company, every am pint of ice cream that you get, or every, you know, a water that you're drinking has a social, social issue connected to it.