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5min chapter
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞
The Mobile User Acquisition Show
Personalized Retention Strategies for Product Success
The chapter emphasizes tailoring retention strategies to specific products and the significance of reminding users of the value they received. A case study from Klarna illustrates how targeted incentives were used to re-engage dormant users, highlighting the effectiveness of personalized approaches over generic tactics.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode