Search with Candour - SEO podcast cover image

Mapping user journeys with Grace Frohlich

Search with Candour - SEO podcast

CHAPTER

Navigating User Journeys in Marketing

This chapter explores the importance of understanding target audiences and unique selling propositions in marketing, specifically focusing on user pain points and decision-making processes. It discusses the significance of gathering relevant search data and user feedback to enhance SEO strategies and accurately map customer journeys amidst evolving digital interactions.

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