Optimizing Sales Execution for Founders

* Veteran GTM leader Jim Fisher shares lessons from scaling Cloudera from $50M to $1B ARR and advising today’s fastest-growing startups.

* The three golden KPIs that reveal the health of any go-to-market strategy.

* Why most founders get ICP wrong—and how to fix it.

* The surprising truth: consistency, not revenue, is the real signal your GTM is working.

* When to hire a GTM advisor, fractional leader, or full-time VP—and how to know the right timing.

* How AI is reshaping sales with coaching, opportunity analysis, and bias-free deal reviews.

* Advice for founders on landing and learning from their first 10 customers.

* Common GTM mistakes that derail growth—and how to avoid them.

Links:

Jim Fisher on LinkedIn

Listen on YouTube:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.foundertofortune.org