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481. Virality Is Science with Steve Spangler

Marketing Speak

CHAPTER

The Journey to Virality

This chapter explores the journey of achieving YouTube's gold play button, emphasizing the viral success of a Mentos and Diet Coke video. The speakers discuss the significance of giving more than receiving in marketing, the essence of building connections, and the impactful moments that can lead to organic engagement. They also reflect on the challenges of originality in digital media and the importance of emotional connections in creating remarkable, shareable experiences.

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