Juul and the business of addiction, with Lauren Etter
Decoder with Nilay Patel
00:00
Juul's Gamble: Market Moves and FDA Challenges
This chapter examines Juul's strategic positioning in the market, focusing on its controversial partnership with Altria amid looming regulatory hurdles. It also delves into the FDA's evolving role in tobacco regulation and its ambitious plans to reduce nicotine levels in cigarettes while promoting less harmful alternatives.
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