#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Introduction
Martha Averlettes is VP marketing at Taluru, a job-tising platform. She's got a deep understanding of how to market complex products to technical buyers. Martha will share the way she understands personas and learns how to speak to them on a level that resonates. The finite community is supported by clarity, the fast-growing global marketing communications agency working with technology brands. Visit clarity.global to find out more.
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Transcript
