The Power of Expectations in Business

I remember at the very beginning of this show, like years and years and years ago, I did an episode about like if you have unsatisfied clients, it's usually a lack of expectations set out. And I think that advice that you just gave is so huge because oftentimes if somebody has a bad experience with you or you're frustrated or you find yourself being spiteful about the work you're doing, there was somewhere along the way that expectations weren't set. It's such a beautiful reminder to like create very clear expectations.