Decoder with Nilay Patel cover image

Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown

Decoder with Nilay Patel

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The Art of Decision-Making: Balancing Data and Brand Identity

This chapter delves into the intricate decision-making processes in design, highlighting the interplay between analytical data and personal intuition. It emphasizes the importance of bold choices in shaping product design and business strategies, ultimately affecting brand perception and consumer desirability.

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