What's the Theory Behind Gumroad's Pricing Structure?

Gumroad was making about three percent or so and what I decided and this was triggered by a lot of things but you know really just recalibrating like seeing the interest rates and figuring out okay going back to the balance sheet. We need to be generating a few million dollars in profit per year, that's fair for how much GM we do  I'm going to sort of reverse engineer every other number based on getting to five million in that income off of about 185 million GMVYou can use Gumroad if you want to sell PDFs you use Gumroad If you want to start a premium newsletter you use substack if you're a YouTuber and you want to connect