The Journal. cover image

The Fight for 7-Eleven

The Journal.

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The Global Impact of 7-Eleven: From Texas to Japan

This chapter explores the intriguing origins of 7-Eleven, tracing its transformation from the Southland Ice Company in 1927 Texas to its rebranding in the 1940s. It also examines the brand's remarkable cultural impact in Japan, where it has become a trusted staple known for its diverse and appealing food selections.

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