This Entrepreneur Sold Havmor for 1000 CR & Built a LEADING Ice Cream Business Backed by Sauce.vc
The BarberShop with Shantanu
Pricing Strategy and Consumer Behavior in the Ice Cream Industry
Exploring the strategy of pricing ice cream at an entry point to attract and retain consumers while navigating the competitive market. The chapter highlights the alternating consumer choices between traditional indulgences and healthier options, emphasizing the importance of variety and branding in capturing sales. Insights into building a strong brand, prioritizing quality, and innovating in product offerings to cater to health-conscious consumers are discussed.
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