rachel botsman is the founder and CEO of story brand dot com. She talks about how to build lasting trust in a world that's very distrustful. Allison: How can a trusted brand find a new source of trust? We'll be back with the rest of allison's interview with rachelbotsman in just a moment.
We talk a lot about “trust” in our businesses. But a lot of us are getting it wrong. On this episode, Oxford lecturer and bestselling author Rachel Botsman joins us for a fascinating look at how trust works in the business world, how it’s changing, and what we need to do to keep up.
http://buildingastorybrand.com/109