The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

395. Mastering Negotiation: Strategies for Success with Kwame Christian

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Mastering Negotiation for Success and Collaboration

This chapter emphasizes the vital role of negotiation skills in personal branding, success as a thought leader, and securing network deals and partnerships. It explores the application of negotiation techniques in sales conversations, highlighting the distinctiveness and complementarity of sales and negotiation skills for achieving successful outcomes.

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