What Happens When Every Brand is a Bank?
Banking Transformed with Jim Marous
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Imbedded Finance - Keys to Success
ben, in the research you're doing, it accensur how do traditional financial institutions succeed in environ of imbedded financew what are the keys to success? That's a great question, jim. And actually in the paper that we produced with plaid, we outline seven keys to success for imbedded Finance and i'll go over them real quick. The first is starting with the customer and understanding what kind of pain points a the customers, your customers, have,. Second is knowing why you're doing it as business. Fourth is picking your partners carefully, because these can be long term partnerships.
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