i don't think there's really a, i don't think anyone has done this for b to c companies effectively go. And so our goal is to deliver the platform that gives companies a leg up and lets them compete on a level playing field. Machine learning is critically important to make sense of all that data. And then personalization. Don't make feuderal land actually engaging because they send you something relevant. You know, jason, you've ben a customer for ten years, and i send you the, you know, hey, you need help doing your taxes this year? It's like, no,. I've done it ten years on you. Why don't you listen,