AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
How To Sell Big Ideas.
Marketing Against The Grain
What People Hate About Business and Politics Is the Pre Sale
You have to think about like whoever's running the company, their job is to keep everybody on the same team. But a lot of the pre-sale is knowing who that person will really value. What people hate about business and politics is what Kieran was just talking about. If you support me on this thing, I'm going to give you this other thing that you want. And it's like a behind the scenes, you know, quote unquote drug deal to get everyone on the same page.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode