Could You, Would You, Product-Led Growth? by Amplitude Head of Growth
The Product Podcast
The New Framework for Growth Is All Around Loops
We ne ju stop thinking about growth model as a silod departmental responsibility. The other issue ot the funnel is that it constantly needs more, more channels,. More dollars, more tactics in order to get something at the bottom. This funnel framework is not for me. I try to stay away from funnels as far as possible. Instead, i like to think about new framework for growth, which is all around loops and fly wheels.
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