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21: The Personal MBA by Josh Kaufman

Bookworm

CHAPTER

The Power of Reference Levels

The power of small incremental improvements to your systems and how you're doing things. It could literally just be making the product that you are selling one % better consistently. And then pretty soon you've got a really awesome product which isn't going to be for everybody, but for the people that it's appropriate for. The ten x rule by grant cardon: destroy and annihilate your expectations of what is possible.

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