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Building Noise: A Rs. 1000+ Cr, Bootstrapped, Profitable Smart Wearable Brand ft. Amit Khatri, Co-Founder

The Indian Dream

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Introduction

Noise is a home grown smart variables brand, popular known for their smart watches. We have amit cathri cofonder of noise with us today to talk about how he built noise into a thousand crowr company. A couple of themes that i've tried to focus on in the discussion are boot strapping and how it impacted the journey of noise. Then we also talk abouto differentiation and how important it is to focus on customer needs to launch consumer products. Lastly, we talk about manufacturing of electronic goods within india.

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