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You Can't Drive Action if Everything's Commoditized
Jopte: Your job has become a commodity. It's so easy for tommy to spit out a report instead of this thing taking a month and a half. And that's why they're not asking the same questions. Theres ain't, we need a report that shows me thi e. How do you get people to start thinking of you or the reporter in a way that it's it can't drive at again?