SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
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The S Stands for Reality
The S actually stands for two things. The first part is the story. Anything we're selling, whatever it is, we're going from a frowny face to a smiley face. That's what it breaks down to. There are quite a few story archetypes that people talk about. But the five I think most used and most powerful ones are one is the reluctant hero.
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