China's decade of strict music-streaming rules
Round Table China
00:00
Tencent's Strategic Moves in Music Streaming and Artist Challenges
This chapter delves into Tencent's efforts to increase user engagement and revenue through its VIP membership program in the music streaming sector. It also addresses the company's investments in the K-pop market and the complexities surrounding artist compensation and rights in the digital music industry.
Transcript
Play full episode
