
Why the Future of Shopping Is Social
Built for Change
00:00
Social Commissars Are a Real Equalizer for Small Businesses
Robin's team has mapped three different types of social comers. One is a content driven there's experience driven, and there's network driven. There's a huge difference between your actual friends making recommendations through your social media and the banner ads you'd see on a retail site. For brands, that change can completely rewrite marketing budgets and open a whole new strategy.
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