Video is working! It’s helping people market their business, grow their audience, and get their name out there. And by the looks of things, it’s not going anywhere anytime soon. So, how do you make video content that not only stands out but also feels effortless to create? Today, I dive into the world of low-lift video marketing – namely, how to get started, keep things simple, and draw on your repertoire – with Natasha Pierre, host of the Shine Online Podcast and a video marketing coach for small businesses.

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Natasha shares her expert insights on how to start creating video content, from the power of storytelling to practical tips for staying motivated. We explore the nuances of creating engaging video content, the importance of hooks, strategies for incorporating personal touches into your brand, and much more! Natasha’s practical advice will help you build a confident video marketing strategy that grows your business and connects with your audience on a deeper level. Tune in to learn how you can incorporate video into your marketing repertoire and see long-term success!

Episode Highlights

• Starting with Video: Tips for Beginners. [0:05:10]
• Why You Should Create a Video Series [13:43]
• How to Start Filming and Using B-Roll [18:44]
• The Importance of Hooks in Video Content [0:31:28]
• Engaging Your Audience: Tips and Strategies [0:35:58]
• Integrating Personal Life into Your Brand [0:40:34]
• Staying Motivated and Consistent in Content Creation [0:44:31]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.