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17min chapter
20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Innovative Marketing in the Beverage Industry
This chapter explores the creative strategies of content creation and marketing within the beverage industry, emphasizing the need for engaging and shareable content to compete in a digital landscape. The discussion highlights the importance of an earned media approach, using humor and creativity to connect with audiences while managing tight budgets. Additionally, it delves into the essential role of celebrity involvement and brand loyalty in building a successful beverage brand amidst fierce competition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode