Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite
Strictly Business
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The Evolution of Social Video and Traditional Media
This chapter explores the relationship between emerging social video platforms like TikTok and traditional media, suggesting that short-form content may complement rather than compete with long-form viewing. Insights from new research shed light on how audiences navigate their entertainment choices across various platforms, highlighting a potential shift in attention towards traditional media.
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