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Grab Holdings: The Super App Dominating Southeast Asia (Ticker: GRAB)

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The Rise of Grab: Revolutionizing Southeast Asian Transport

This chapter explores the inception and growth of a prominent ride-hailing app in Southeast Asia, born from safety concerns for women. It details the founders' innovative strategies to engage taxi drivers and discusses the evolution of the app into a multifaceted super app, analyzing its market impact and competitive dynamics.

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