322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast
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Are You Too Busy to Do This?
Mosti etes: How can marketers create great content and share thought leadership when their internal subject matter experts are too busy to do any of it themselves? He says the first thing as a marketor that by y a biomedical engineer, i'd a pretty good understanding of the clinical data. So ike, you can go out and learn the shit, right? But then the next thing is start the podcast by interviewing thought leaders and people in the markets. They might actually be more experts than the pople we have in our company,. Talk to our best inter interviewd some of our best customers in person, create video podcasts. Then when your nine episodes in, then you insert, hey
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