2min chapter

On Brand with ALF & Rory Sutherland cover image

Harnessing the TikTok Boom

On Brand with ALF & Rory Sutherland

CHAPTER

How I Found My Way to TikTok

"I was lucky enough. I had to take my university experience as my path to getting a job, not getting an education," he says. "You felt this madman world in a day-to-day in the 2000s in New York." He started out at Gray before moving on to Ogilvy and then Brandt.

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