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938 – How to Create Holy Grail Offers with Kenneth Yu

James Schramko Podcast

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Copywriting

Y is it possible that without pressure or dead lines, that most of us have great potential copy in us that's just not going to come out? Ye, itwe, of the time, extrinsiclly motivated. A mas were motivated by external circumstances. Rarlywe we have internal deadlines. And we son people do. I remember in the early days of ma hopping even ges build copy che when he came to me,. He said, the challenge as a copywriter is you're stressing really bad about trying to win a job and, you know, get a job. Hend o, tis this continual cycle of stress to stress, ti, stress.

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