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Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI

Marketecture: Get Smart. Fast.

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Rebranding and Acquisitions in Media

This chapter explores MSNBC's rebranding to MSNOW and questions the rationale behind the new name amidst shifting corporate identities. It also discusses Netstar's acquisition of Tegna for $6.2 billion and the impact of evolving regulations on television ownership. Furthermore, the chapter touches on LG's acquisition of Alfonso, legal challenges involved, and notable financial comparisons within the industry.

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