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How to Grow a List - Number Six on My List
We have about a 10 to 15% retention rate on giveaway leads. We only pay affiliates when a transaction is made. That's how they make their money. So it doesn't cost me anything to get the lead from an affiliate. I'll spend 425 on average to get a lead from Facebook, give or take about a buck on that. If you give away a price package that's say $200 and you get a thousand people and hundred of them stick, you paid $2 a lead is really how I like it.