Intercom’s Jonathon Colman on why content designers should do less
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Do Less but Do It Better
Most content design teams are multitaskers, focusing on all of the organization's products at one time. "I believe that content design impact is most deeply felt whencontent designers work on a one-to-one basis with product designers," he says. For people who are starting up content design teams and want to make them highly effective, I'd say do less but do it better.
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