How to Build an Audience Base for Free and No Cost

How do you take people from, I suppose, that editorial relationship to take them down those world class channels that you discussed? Yeah. Well, first of all, we hesitate to use the term funneling the users because we don't. What we're doing is we're integrating a betting product on the background. It's a separate business and making it available to this ecosystem. And then all our investment goes into being able to deliver more value to whether you're betting or whether you're just consuming content passively. If that value is big enough and good enough for the user, the user will move their betting wallet to us and have a better seamless experience. That's really the business model.