2min chapter

Ten Years In The Making cover image

017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

CHAPTER

The Power of Gifting

Like the Chet Holmes dream 100 campaign. It's basically like 50% BDR, 35% agency partnership and 15% event. And your buyer die list is I am going to mail you exciting, unique and thoughtful things in the mail every month until you buy or die. At some point, if you send something to somebody three, four, five, six months in a row, long after everybody else would have quit that they will eventually be like, man, this guy's been mailing me shit for a year.

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