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How Did You Expend That Much Money in the First Two Years?
We lost money in each of the first two years and then we opened a second and a third store in Houston. The marketing expenses in a major urban area are so high you can't really run a single location. You need multiple locations. We started to get into a broader product assortment in the mid to late 70s. That was what? He was the EVP for a hardshaftor and marks based in Chicago. They were America's largest clothing manufacturer. And they said, forget about it. I sell Foli's. So he told them: "Let me tell you the whole story"