2min chapter

How I Built This with Guy Raz cover image

Men's Wearhouse: George Zimmer (2019)

How I Built This with Guy Raz

CHAPTER

How Did You Expend That Much Money in the First Two Years?

We lost money in each of the first two years and then we opened a second and a third store in Houston. The marketing expenses in a major urban area are so high you can't really run a single location. You need multiple locations. We started to get into a broader product assortment in the mid to late 70s. That was what? He was the EVP for a hardshaftor and marks based in Chicago. They were America's largest clothing manufacturer. And they said, forget about it. I sell Foli's. So he told them: "Let me tell you the whole story"

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