How to Predict the Market Strength of a Movie

Each week the numbers comes out with predictions for the week And then they have projections, which is basically mostly numbers that distributors say what it's going to take in that week. At the end of sunday or something they tell you what they think it’s going to be Um, and so they do like the relative strength of each movie versus what it was expected to do and um Then that can be updated in models. They'll give you some human input of they think that this will outperform or underperform the model. It's really hard for them to predict certain things like when the quality of the movies is extremely poor because That causes two things to happen it. Very poor