The coffee industry is brewing big changes as Starbucks navigates high CEO turnover and faces a new challenge from Luckin Coffee, China’s largest coffee chain. These developments signal a potential shake-up in the competitive landscape of the global coffee market.
Skip Montreux and Dez Morgan report on two major developments in the coffee world. First, Skip examines Starbucks’ history of leadership changes, highlighting its recent struggles with CEO turnover and the challenges of balancing innovation with operational efficiency. Dez then explores Luckin Coffee’s rise to dominance in China and its ambitious plans for international expansion, including breaking into the US market in 2025.
Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:
- A timeline of leadership changes at Starbucks.
- The unintended consequences of Starbucks’ mobile app.
- Luckin’s plans to challenge Starbucks in the US market.
