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Supper Club × Email Sending, Spam, DMARC, SPF, Styling, and more with Andris Reinman
Syntax - Tasty Web Development Treats
The Cost of Email Marketing
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Email marketing costs so much because it makes 10 times what it costs to actually send it. A company like old Navy spends like a million bucks a year just on sending email, but if they probably make a million bucks in like three days while sending out these emails. ConvertKit and drip and whatnot where they put a lot of automation and segmentation and all of that stuff that hooks into ecom.
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