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The Brutal Truths About Building a Successful Agency

Leveling Up with Eric Siu

CHAPTER

Navigating the SEO Agency Landscape

This chapter explores the journey of building an SEO-focused agency, highlighting the significance of strategic hiring and service diversification for enhanced client retention. Through anecdotes from clients like Amazon and Lyft, the speaker emphasizes the challenges and opportunities within agency ownership while questioning traditional goals of business success. The conversation offers insights on specialization, community building, and the importance of understanding personal strengths and weaknesses for sustainable growth.

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