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Diana Haussling, Colgate-Palmolive North America: Is the Funnel Dead?

Building Better CMOs and Marketing Leaders

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Innovative Marketing Strategies and Allyship with LGBTQ+ Community

The chapter explores the unconventional marketing approach of an individual named YIN, highlighting their influence on campaigns like the Got Milk relaunch. It delves into the evolving landscape of marketing, emphasizing the need for marketers to act as orchestrators and adapt to changing mediums like Facebook ads and TikTok. Additionally, the importance of establishing a strong brand foundation and showing consistent allyship with diverse communities, such as LGBTQ+, is discussed.

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