Marketing Controversies and Domestic Violence in Film

This chapter explores the complexities and controversies surrounding the film adaptation of 'It Ends With Us,' focusing on the dynamics of domestic violence portrayed in the story. It contrasts the promotional strategies of the cast, particularly the differing public perceptions of the male and female leads, and the impact of misleading marketing on survivors of domestic abuse. The discussion also highlights the challenges faced by the actors in addressing sensitive themes during press appearances and the varied public reactions to their comments on trauma.