I guess we all kind of expect an eventual consumer facing Apple mixed reality headset to still be expensive. But as long as you put up something for developers to actually work with, then eventually people will buy the cheaper one and they'll be able to use the applications that the developer model built. I don't know that there is any set of expectations or competition right now for a $1,500 iPhone accessory headset. Google Glass even Enterprise Edition shut down last week. Right now there is no competition in the landscape of like AR for Enterprise, AR for actually useful stuff besides like the Vive, but that's not mixed reality.

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