In Conversation: The Secret Science of Games
Deconstructor of Fun
00:00
How to Use Competitive Research to Help Game Teams Make Decisions
Halo 3 was one of the most intense games in gaming history, with 90 studies over four years. "You can play around with ideas and see what works before you actually code it," he says. The limiting factor on data is how fast the development team can absorb the findings,. Because there's no point doing a study if no one's has the time to or the ability to make changes.
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