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Cutting Through The Clutter With Your Marketing
Dan Kennedy's Magnetic Marketing Podcast
The Third Point, I'll Go Backwards
The idea of you getting a lot more than what you were trading in was worth, i think, was nationa. The third thing, i guess, is because, not only was it promoted commercially, as any discount rebate offer would be, but it was promoted by the news medium as news, relentlessly. So the publicity factor of this was tens of millions of dollars worth of free advertisement. And he was not to day's number one, i mean, ins not like rocket science. What he does worse as what other people doso, ye.
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