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2min chapter
US election: Vice-presidential debate reaction
The Global Story
Impact of the Vice-Presidential Debate on Candidate Branding
This chapter examines how the vice-presidential debate shapes the personal brands of the candidates, seen as the 'B team' in the election. It highlights JD Vance's ambitions and communication skills in the shadow of main candidates Trump and Harris, assessing their influence on voter perceptions and future aspirations.
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