Framework: The Future of Consumer Electronics

We want to get each category we enter to an install base that's big enough that we as framework actually don't even need to build new modules for that category. We will find good business opportunities there as well. It's almost in some ways like App Store game console type ecosystem where when you're starting that thing off you better have a lot of great first party content. But by the time you're a few years in and you have this really great healthy install base, all these developers and publishers come in and create content to serve that install base. So I guess yeah thinking about the future of framework. Even if you shrink the industry we're still talking about tens of millions of products or