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How to Tell Better Stories through Structure - Tamsen Webster

The Agents of Change Digital Marketing Podcast

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What's in All Stories?

In the book you talk about the four and obside the five corp element in telling a story. Can you just break those down for us a little bit now? Sure, absolutely. So the action of a story really starts when you know, as the reader or the viewer or the listener, what somebody wants. The second piece that's in all stories, and therefore in all stories of ideas and messages, is a problem that people didn't know they had. And then there's a hidden sixth, which is really back to the first, which is essentially like a story ends when you go back to the beginning. Yesit diffely sounds like a lot of lissns about meeting

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