"I don't think customers or uh fans or even um other people who aspire to have their brands or their companies ever consider that part of it at all," he says. "It's really fucking funny but we came up with it last week when i was over the last couple weeks when i was with him." He and DJ were trading stories about how they've been baited into a reaction in public by someone trying to film them for publicity. The show is now available on iTunes, Stitcher and Google Play.